Reason on his quest to become a global artist

The release of his new single, Azania, featuring Swizz Beatz & Sibongile Khumalo highlights his maturity as an artist but Reason has more under his sleeve for 2018.

By: Thanduxolo “Thandz” Buti
Video by: @katish_digital_media
Photos by: @zuludesperado
Styling: @unclejune12

Reason (born Sizwe Moeketsi) enraptured the nation on Freedom Day, releasing his much anticipated single, Azania, produced by Swizz Beatz and featuring the legendary Sibongile Khumalo. Many commended the single for shedding light on the current social problems, like drug addiction and unemployment amongst youth.

Martha tweeted: @Martha_KingM2: “When I listened to @ReasonHD ‘s first verse on #Azania I got goosebumps… I couldn’t bring myself to even finish it cos it’s too real. I’m proud to say to all those who thought Reason has fallen: LE MAKAAAA!!!! Thanks dude!!”

Reason has surely come a long way since he dropped his uber successful album, Audio3D, featuring the anthem, Do it Like I Can. While his skills as an emcee have never been questioned, he has sometimes been overlooked as a rapper in the hyper competitive hip hop scene that has become more about the numbers than the music.

Watch our full interview with the rapper:

While he may have dabbled with different sounds in his albums ReasonHD and Love Girls, Reason shares that he has been trying to give more of himself with every album while also documenting his journey from backpack rapper to celebrity rapper. This is quite palpable on his single Azania.

He raps: “Let me remind you who I am doing this for/ Pimpin’ the system for a greater cause/ Taking all the knowledge I am learning and righting all my wrongs/ I guess I steal from the rich and I give it to the poor/ I’ve never been that successful at selling other people’s songs cause I was too busy stressing about me falling off/ I guess you forget you’re the best as soon as the game is lost/ I thank the lord I recovered that little memory loss ………

Reason credits his endurance for his success. The rapper has remained creative even in some of the most turmoil moments in his life, which include his divorce from his wife of seven years. He would rediscover love with presenter Luthando “LootLove” Shosha inspiring his album, Love Girls.


Through it all, Reason has used his music not only as a diary but also as a way to learn and to share the knowledge with the masses. Now, more than before, he is ready to take over the world.

Listen to Reason’s latest single:


View the photos from our shoot with Reason:

Instagram: @reasonhd
Twitter: @reasonHD
Facebook: @reasonHD

 

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