The Good, The Bad And Priddy Ugly

by | Aug 11, 2017 | Entertainment, Kulture, Latest, Profile | 0 comments

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Rapper Priddy Ugly ascended to hip hop star status with just a a few sleeper hits, including ‘In The Mood (Remix).’ And despite the recent staged wedding controversy, he remains determined to become the next big rapper to come from Africa.

By: Thanduxolo “Thandz” Buti
Main image by: David Blaq

There is no denying that Priddy Ugly (born Ricardo Moloi) is a bonafide star. He has the style, looks and attitude, but most of all, he has a creative flair that sets him apart from the rest.

With songs like Bula Boot, Welcome to My Kasi and In The Mood (Remix), he has successfully instated himself in the over-competitive hall of fame in SA hip hop.

This year, he has had his fans eating out the palm of his hand, not only with music, but also his widely publicised relationship with dancer Bontle Modiselle.

Recently they hogged the headlines with a staged wedding for Lasauce’s music video, I Do, featuring Amanda Black. With countless social media posts and multiple interviews from the pair suggesting that they were indeed tying the knot, many were left shattered when it was revealed that it was all staged all for the music video.

It may sound corny, but my art is about life. I am conscious of the fact that every day I get to live, someone else dies. When I thrive, someone else fails.

Priddy Ugly shared a statement on social media, explaining his intentions with the video, but in the end, it seems like it all worked out because I Do is fast approaching a million views on YouTube.

But the star, who signed to Ambitiouz Entertainment, earlier this year, is refocusing his energy on his upcoming debut album, due out later in the year, and all eyes on him to prove that he indeed can deliver the goods.

Speaking to Blacklight, he gets candid about his life and career.

Blacklight: What do you do when your integrity is being questioned by the public, as it was with ‘I Do?’
Priddy Ugly:
Crazy Time!! We get misunderstood at times and people say things that hurt us. And sometimes you must defend yourself as best as you can, then simply move on.

I am someone who doesn’t like to go online and be dragged into negativity. I will defend myself, but I never want to belittle anyone. Also, I don’t like addressing things on social media, If I know you, then I would rather speak to you directly. And that all comes with learning to have restraint.

I never came into this business to be a role model but now I know that people are watching me, and some aspire to be like me, so consciously or unconsciously I am representing those people aswell. So, I need to try and conduct myself in a respectful manner, at all times.

BL: What did you learn from all of this?
PU:
 I learned that people are emotionally invested in the people that they follow, irrespective of whether they are fans or not. Most people were disappointed because they were so moved by the gesture and it inspired them in some way.

I see that people take everything we put out there very seriously. They really want to be part of it, especially if it’s something beautiful. I am all about the art, and irrespective of the aftermath, I have no regrets because what we created is art. It’s cool that many find my personal life interesting, but it’s still my personal life.

Watch LaSauce’s I Do, starring Priddy Ugly:

BL: How would you define this moment in your career?
PU:
I would define it by using the phrase, “Everything Godly Yearns Patience and Time. ” It took a lot of work, perseverance and growth to get to this point. I hard to define words because there is a lot that’s happening, but most of all I would say I am happy.

BL: Hip hop has become quite a competitive genre in SA. How do you, personally, define success, as a rapper?
PU:
For me, success is relative. Right now, I am successful because there was a point when I didn’t have anything in my bank account. I had to prove to people that one day I am going to be somebody because when I started my career people didn’t care.

Now, I wake up and I get to be what I dreamed I would be; I am surrounded by people who care about me and the music I am making is the kind that I want to make. I am successful because every day I get to wake up and live my purpose.

BL: What sort of story would you say you are narrating as an artist?
PU:
It may sound corny, but my art is about life. I am conscious of the fact that every day I get to live, someone else dies. When I thrive, someone else fails.

Life is a circle and everything that we go through is part of a bigger story. Sometimes we go through similar things at the same time, that’s why music is universal because it reminds people that we are somehow connected.

I always say to young rappers who want to be mentored by me, ‘listen to the music, watch the videos and follow me on social media,’ because I am communicating my life in its entirety in all I do. I am an author, but my book comes in the form of my music.

Watch the video for Priddy Ugly’s In the Mood: 

Bl: How do you maintain your well-being in a career that can sometimes disrupt one’s life?
PU:
I surround myself with people who have good energy. I keep people who are honest with me so that I stay grounded.

In order for me to be creative, I have to be in a happy space, I am not like those artists who are more creative when they are in a bad space. When I am in a bad space I know that I have to find a way to motivate myself in order to be productive.

This is the moment I have waited for, for 12 years. I feel like I have grown with this project and I am more daring. I am so excited. Judgement is coming, but I am ready for it.

Also, because this is my livelihood, I am forced to adopt a healthier lifestyle, so that I can perform at my highest level. I have to make sure I rest, but I really don’t, hahaha. I have to eat healthy, but I am not eating as healthy as I used to, but I am conscious of it.

It’s very important that I take care of myself because I also suffer from mild migraines. As soon as things get hectic, they start, but that’s when I know I have to rest.

BL: All eyes are on you right now. Doesn’t that make you anxious?
PU:
Not really. I am excited. I am releasing my debut album later this year, titled EGYPT (Everything Godly Yearns Patience and Time.) Apart from the meaning, I love Gold and everyone who has known me all my life, knows that.

Egyptians represented gold (with their accessories) and triumph, because they achieved a lot of things that seemed impossible. I also want to show people with this album that it’s possible.

This is the moment I have waited for, for 12 years. I feel like I have grown with this project and I am more daring. I am so excited. Judgement is coming, but I am ready for it.

Watch Priddy Ugly’s Women’s Month message:


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